Hi, I’m Lucía

I’ve spent over a decade on both sides of the interview.

I started as a journalist, asking questions and finding ways to make complicated stories clear. Later, I moved into PR and communications, where I learned how to find the right angle, prepare people for interviews, and tell a story a reporter would want to hear. That journalism instinct is still with me. In 2022, I received an Edward R. Murrow Award for my work on the Climate Divide podcast.

Spanish is my first language, but I’ve built much of my career in English. Working across both languages, and living and working in four countries, has taught me to pay attention to how a message sounds to the person receiving it.

Now based in Canada, I bring that experience to UGC videos, media relations, and social media strategy. On my own channels, I share communications advice and bits of life here. My Labrador, Mojito, makes an appearance now and then too.

Work with me ↗
Lucía Matamoros

On the job

Interviewing on the red carpet as a reporter
Working an event as a communications pro
Always on the move

Stories I've worked on have appeared in

USA TODAYPOLITICOThe Wall Street JournalThe Washington PostAPUnivisionTelemundoCBCABCFox NewsCBSOrlando SentinelEl TiempoEl Nuevo Heraldand more