Hi, I’m Lucía
I started as a journalist, asking questions and finding ways to make complicated stories clear. Later, I moved into PR and communications, where I learned how to find the right angle, prepare people for interviews, and tell a story a reporter would want to hear. That journalism instinct is still with me. In 2022, I received an Edward R. Murrow Award for my work on the Climate Divide podcast.
Spanish is my first language, but I’ve built much of my career in English. Working across both languages, and living and working in four countries, has taught me to pay attention to how a message sounds to the person receiving it.
Now based in Canada, I bring that experience to UGC videos, media relations, and social media strategy. On my own channels, I share communications advice and bits of life here. My Labrador, Mojito, makes an appearance now and then too.

On the job



Stories I've worked on have appeared in