Communications strategy

Find the story. Get it heard.

Through PR, media relations, and social media strategy, I help you decide what’s worth saying and who needs to hear it. Then I’ll shape a media pitch, prepare you for an interview, or plan content for your own channels.

Let’s talk ↗
Lucía Matamoros, communications strategist

What I do

Story & messaging

I help you get clear on what you want to say and shape it into a message people can understand and remember.

PR & media relations

I find the newsworthy angle, develop the pitch, and reach out to journalists who cover your topic.

Media training

I help you prepare for interviews, practice tough questions, and answer with clarity and confidence.

Social media strategy

I help you plan what to share, where to share it, and how each post supports a larger goal.

How we work together

01

Understand

We talk about your goals, who you want to reach, and what you already have to work with.

02

Find the angle

I look for the strongest way to tell your story, whether it’s for the press, an interview, or your own channels.

03

Make a plan

We decide what to say, where to say it, and what needs to happen first.

04

Put it into action

I help you create, pitch, prepare, or publish, depending on what the project needs.

Have a story to share?

Let’s make sure the right people hear it.

Work with me ↗