Lucía Matamoros

From both sides of the inbox

Before you send that pitch, find the story.

I’ve opened pitches as a journalist and sent them as a PR person. Here’s my three-page guide to getting to the point before you hit send.

Lucía Matamoros

Journalist turned communications pro

Cover of The Better Pitch pocket guide
The Better Pitch3 pages · Free

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Inside the guide

The questions I’d ask before sending.

01

Is there a story?

Find the change, the person affected, and the reason it matters now.

02

Why this journalist?

Match the angle to their work instead of sending the same note to everyone.

03

Would you open it?

A complete sample pitch with notes on why it works, plus two Claude prompts to test your draft.

Hi, I’m Lucía

“I know what it’s like to write a pitch when a lot is riding on it. I also know what it looks like from the other side of the inbox.”

I’m a Colombian journalist turned communications pro. I made this for the moment you’re staring at a draft and wondering, “Is there actually a story here?” Get the guide ↗

Stories I've worked on have appeared in

USA TODAYPOLITICOThe Wall Street JournalThe Washington PostAPUnivisionTelemundoCBCABCFox NewsCBSOrlando SentinelEl TiempoEl Nuevo Heraldand more